About the guide
About Local SEO Lessons from Fitness Businesses
A practical guide for criminal defense lawyers who want to understand local search by comparing it with how busy local businesses such as gyms do it, written in plain language.
What we cover
Local SEO Lessons from Fitness Businesses covers the map-pack side of marketing a defense practice: categories, hours, photos, reviews, service and location pages, and profile updates. Each guide compares a habit from the fitness world with what fits a criminal defense firm, and ends with steps a firm can take itself.
How these guides are researched
We start from primary sources: Google Business Profile guidelines and help pages, Google Search Central documentation and the ABA Model Rules and opinions on lawyer advertising and client confidentiality. We add what we see in audits of real defense firm profiles, without naming clients. We don’t publish statistics we can’t source.
Who publishes this guide
This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.
Get in touch
Business: SBD Marketing
Email: info@sbdmarketing.agency
Book a call: sbdmarketing.agency/scheduling
Serving: Criminal defense law firms across the USA
Based in: San Francisco Bay Area, California
Website: sbdmarketing.agency
